

The ‘Passionate people. Passionate places’ Regional Image Campaign was launched in May 2005 by One NorthEast, to increase awareness of the region and its many superb assets, regionally, nationally and internationally. It aims to capture the true essence of North East England, communicating the region’s passion and vibrancy in the 21st century in terms of its natural beauty, history and heritage, city culture and innovative business – that confident, entrepreneurial spirit that has put us at the forefront of science, innovation and technology.
With such an inspirational message to convey, the Regional Image Campaign is more than a tactical tourism campaign – it’s an excitingly broad regional marketing campaign...
And that’s where the Challenge comes in.
Watch the ‘Passionate people. Passionate places’ web TV programmes:
Business in North East England
A buoyant economy, unlimited opportunities for success and a region-wide spirit of innovation and entrepreneurialism make North East England an intensely rewarding place in which to develop and prosper.
Our pioneering heritage, location, universities, fantastic workforce, culture and work/life balance mean that North East England is a great place for innovative businesses to start and thrive.
The Regional Image Campaign shouts loudly and proudly about the diversity and quality of business in our region. We want to demonstrate that we’ve got world-class, cutting-edge businesses that can compete both nationally and internationally. We hope you can help us do this.
Click on the following links for more information about business and enterprise opportunities in the region.
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